From finding the perfect name to figuring out a way to outflank the competition, every business needs to come up with creative ideas consistently to succeed. Coming up with something creative can help ...

Our beliefs or intuitions about ourselves are powerful guides, though they can sometimes lead us astray. The "creative cliff illusion" is a striking example of this. Creative ideas are rarely born in ...

Many of us bemoan the fact that creativity seems to be in decline in America. Research by KH Kim finds that the ability to think creatively is down among children and adults, which suggests they may ...

One of the more fascinating findings around creativity (especially creativity at work) is how important the social environment is to whether or not individuals tap into their creativity potential.

Marketing success depends, at least partially, on creative strengths. You may have a logically better project, an objectively lower price, and a measurably longer history than your closest competitor, ...

Creative ideas can materialise at any moment and whilst some may not be practical for your business, others can have a huge impact on your enterprise and its bottom line. Thinking up these innovative ...

Moran Cerf, 42, is a professor of neuroscience and business at Kellogg School of Management and Northwestern University and the Alfred P. Sloan professor at the American Film Institute. Every week, he ...