What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

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Consumer loyalty is not disappearing. More than half of adults still participate in loyalty programs. The question is will ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

As grocery prices remain a major concern for American households, loyalty programs have become one of the most effective ways ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

Retail rewards programs can be a smart way to save money at establishments you frequent. If you collect points, don't keep ...

Carnival Cruise Line's new Carnival Rewards loyalty program offers a two-track system for earning rewards. Here's everything ...

A lot of times, it's not even about discounts. It's about education. It's about product recommendations,” CEO Kecia Steelman ...

Carnival Cruise Line hints they are listening to customer feedback on controversial loyalty program changes. Carnival Cruise Line, part of Carnival Corporation & plc, announced last week that it was ...