We’ve been aiming customer marketing at the wrong target. Most teams treat it as an advocacy program—a place to collect case ...

When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

This article will look at the ways that AI-based marketing can improve the customer experience while increasing customer retention. AI-based marketing enables brands to personalize the customer ...

Customer marketing is going to play an increasingly important role in how B2B companies do business. Let's face it: Fully engaged customers spend more and stay around longer. Therefore customer ...

Philly's Old City Media uses experiential marketing to fight retail theft & apathy! Boost your brand experience with ...

Regardless of what industry you're in or what kinds of products and services you sell, your customer is the most important part of your business. Without the customer, you don't see any sales. As a ...

Most marketers believe their brands need a customer-centric business model in order to succeed, and that optimising the customer experience is the biggest priority for the profession. Yet according to ...

MoEngage, a leading AI-driven customer engagement platform, raised $100 million in funding led by Goldman Sachs Alternatives ...

Marketing a business's products and services is no easy task. However, by paying particular attention to customer characteristics, small-business owners can shape their marketing and promotion ...

B2B marketing is about generating leads, fueling pipeline, and growing revenue. A prospective buyer enters the funnel, learns about your business, and eventually becomes a lead before being passed off ...

Westfalia Fruit presented a new Customer Development team, as the company aims to strengthen marketing, category management, ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Your business serves a wide range of customers with ...