As a marketer, you probably already know customer service is one of the most important parts of the job. In fact, according to Forrester, 90% of customer service decision makers believe that ...

A few weeks ago I wrote about customer service and how we use customer support data to fine-tune ShortStack.com’s software. In that column, I included one of my favorite quotes from Southwest Airlines ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Early Zappos investor and former CEO Tony Hsieh died on Friday. Hsieh raised the bar for customer service while running the online shoe seller, empowering his employees to send flowers and cards to ...

Playing sports as a kid, one of the many lessons imparted to me was to never take a play off. It was driven into me by many coaches across many different sports. You simply cannot take even one play ...