We’ve been aiming customer marketing at the wrong target. Most teams treat it as an advocacy program—a place to collect case ...

When support teams capture and analyze the voice of the customer (VoC) — through sentiment analysis, chat transcripts and ...

Since ChatGPT was released nearly three years ago, individuals and companies have experimented with reactive AI, composing AI prompts to create articles, tables, translations, to-do lists, and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Customer "lifetime value" (LTV) is a popular metric in our competitive consumer landscape.

Gartner Exclusive: Develop Pricing for Asset-Based Services That Reflects Customer Value Your email has been sent In this TechRepublic exclusive, Gartner analyst Katie Gove discusses how tech services ...

McDonald's saw a surge in traffic from high-income Americans, while sales to low-income households continued to trail off, ...

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

McDonald’s sales got a lift from Snack Wraps and other value-oriented products in the third quarter. But McDonald’s Chairman ...

First outcomes-based b2b payments platform proves what CFOs actually want: measurable financial results LAS VEGAS, NV / ACCESS Newswire / October 27, 2025 / Finexio, the leader in embedded b2b ...

In 2024, QSRs relied heavily on discounts and value menus to attract customers grappling with rising costs. While these strategies succeeded in maintaining traffic, they failed to build long-term ...