Nike, the LA Rams, and Born X Raised celebrate SoCal high school football with custom jerseys and legendary rivalries.

One of the world's biggest sports stars, Kansas City Chiefs quarterback Patrick Mahomes, would have certainly dominated the NIL landscape during his time at Texas Tech. Although his home state still ...

Dillon Gabriel's final season of college football was a whirlwind of success as the quarterback led Oregon to a Big Ten Conference title, a Rose Bowl berth and a trip to New York in December as a ...

The Kansas City Chiefs are sticking together. The team’s wide receivers Rashee Rice, JuJu Smith-Schuster and Mecole Hardman all wore custom Travis Kelce T-shirts before their game against the Los ...

Jaydon Blue of the Dallas Cowboys missed practice time after getting blisters from the custom Louis Vuitton cleats he chose ...

Haley Cavinder, the fiancée of NFL star tight end Jake Ferguson, showed off her custom Dallas Cowboys jeans ahead of the team ...

Taylor Swift was recently back in the Arrowhead Stadium suites in full game day mode, and her WAG-style Chiefs outfit is proof of the same. The singer made her first on‑camera appearance of the season ...