You might love makeup, but you probably don’t love it as much as these Instagram makeup artists! Of course, companies like Too Faced have released heart-shaped blush containers, but now, MUAs ware ...

Merit's Great Skin Instant Glow Serum is chock-full of niacinamide and hyaluronic acid to help brighten and hydrate the skin ...

From red blush to the “cinnamon girl” aesthetic, TikTok was the driving force behind countless viral makeup trends in 2024. It was the year we ditched foundation in favour of using only concealer, ...

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With buildable coverage, a soft creamy formula and a pink flush of colour, this might be the best blush I've seen all year ...

E-girls could be considered the it-girls of current teen culture. The group defines what’s cool online, dictating style and beauty trends for youth. In short, it-girls — and e-girls — know what’s up.

Khloé Kardashian, the KarJenner middle sis, firmly has her niche as the blonde Kardashian nowadays. The others come and go from the world of honey and platinum but KoKo is loyal; just like she's loyal ...

So what can we expect from 2025? We asked some of the coolest makeup artists around to share their predictions for the upcoming year. From “cherry girl” to a continued fascination with blush, here are ...