I’ve been getting my hair coloured blonde forever. I have tried everything from chunky, stripey highlights a la All Saints in the ‘90s to all-over honey blonde permanent colour inspired by Cat Deeley, ...

Indica Easy, positioned as India’s No.1 shampoo hair colour brand according to the NielsenIQ Retail Measurement Report MAT Sep25, has introduced a digital campaign titled ‘So Easy, Anyone Can Do It!’.

There are also three main highlighting techniques: foil, partial, and full. No matter what type you go with, the objective is the same. Highlights will lighten certain strands on your head to contrast ...