Celebrities gave classic denim a fresh update in 2025 with cuffed hems, flared legs, and playful patchwork. From Kelly ...

A conversation with Karina Gupta ’26, whose startup KarinaJ produces jeans that accommodate everyday weight fluctuations.

While denim might be best known for its durability and its almost utilitarian quality—features that have made it one of the biggest and most consistently performing fashion markets in the world, ...

Throw out everything you think you know about caring for bluejeans, and listen for a moment to Marie and Jim Shaffer, who named their company Jeans Genius for a reason. The Shaffers are experts on ...

SAN FRANCISCO (KPIX 5) -- Those old blue denim jeans in your closet are a state symbol. Governor Jerry Brown just signed a bill naming denim as the official fabric of California. It's fitting given ...

ORIGINALLY the preserve of labourers, then rebellious teenagers, denim has scaled the heights of the fashion world and is now regularly seen in designer collections and on the catwalks. This season, ...

Before you get rid of old jeans, be sure to look at these denim crafts. A bunch of DIY projects you can make out of denim. From sewing to decor there are a variety of options to put that awesome ...

Over the past decade, just about everybody has been lured into a pair raw-denim jeans. Classic workwear designs reached new heights, and denim’s history, archaic insider rituals and fade-it-yourself ...

From blue-collar industry and the fantasy of the American West to the March on Washington, Pride movement, and the fall of the Berlin Wall, a lot has changed since Levi Strauss sold those first pairs ...