The high-touch, enterprise sales process needs a lesson from design thinking: Align yourself around your customer’s journey, and develop tools and training that create a more consultative experience ...

The design thinking process is a two-pronged approach that involves both empathetic ideology and a process that aims to find the best possible solution for gaps in the market or problems in a given ...

Yamini is the Founder of Celebrus Business Strategies, advisor to senior leaders on business growth and author of "The Sales Accelerator." I was exalted at landing my first sales appointment. I ...

Enter design thinking—an approach that goes beyond mere products to delve deeply into customer experience, transforming everyday banking into an intuitive, engaging, and satisfying journey. How can ...

You will rarely ever hear sales professionals talking about design-related business strategies, but the truth is that sales and design have a lot in common. Although being substantially different, the ...