It's really true that a lure can make the difference between a good day on the water, or a bad day on the water. Does the type of lure really matter? Today on the water we have a boat load of people ...

The Lure Love Podcast has crunched the numbers in its database and determined that jigs, by far, have caught the most record fish of any lure type among the nearly 20,000 records it has on file. The ...

A hard-fighting, incredible-looking fish that will have you experiencing some of the best coastlines in the UK, bass fishing ...

The man spends his life studying fishing lines and developing better ways to connect anglers to the fish that dominate their thoughts and haunt their dreams. Norris' company sells four primary styles ...