Brand Loyalty is a column that explores our cultural obsession with brands—like Kanye West’s discovery of Vetements, Prada's short-lived cellphone, and Kristen Stewart's favorite Outdoor Voices hat.

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A reader reflects on the proliferation of baseball caps in men’s fashion. Our critic offers an explanation. By Vanessa Friedman It is true, the baseball cap has become such a ubiquitous item of ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. It’s obvious to say that dad hats are not just for dads.