In my last article, I discussed why a dedicated Customer Success (CS) department is essential for B2B service organizations, especially those in technology and SaaS. We covered the strategic role of ...

Today’s business environment is tough — as such, customer success has become a crucial aspect of generating revenue. It’s no longer enough to simply acquire new customers; retaining and expanding ...

The 2026 CX roadmap must shift from reactive fixes to proactive, cross-functional planning, measurable customer value, & long ...

The tech industry has created many new roles over the years, each designed to address specific challenges or opportunities. Chief Revenue Officers (CROs), for example, have proven effective by ...

In today’s competitive business landscape, entrepreneurs constantly seek ways to enhance customer experience to drive business loyalty. Understanding and prioritizing customer needs is paramount to ...

Customer journeys in SaaS are often depicted as linear paths, with customers moving from purchase to adoption to renewal. However, in reality, customer journeys are not always so straightforward.

David Phillips brings 20 years of customer focus and growth strategies experience to drive customer success in AI-powered development era SOMERVILLE, Mass.--(BUSINESS WIRE)--SmartBear, a leading ...

LeanData, a lead management company, appointed Rachael McBrearty and Larry Cheng as its first-ever Chief Customer Officer and VP of Finance, respectively. The company said the new hires will help ...

Sept. 17, 2024 -- By: Raju Malhotra -- Last Thursday, Salesforce unveiled Agentforce, a suite of autonomous AI agents that augment employees and handle tasks to help drive unprecedented efficiency and ...

DR: Each year, B2B Marketing runs something called the Trend Tracker. Basically, this is a survey that seeks to understand what specific areas B2B marketers will be focused on in the year ahead. In ...

Analyst Insight: Success in logistics depends on strong relationships — trust, transparency, and human problem-solving — not just technology. Long-term partnerships, investment in people, and ...

GREAT BARRINGTON, Mass.--(BUSINESS WIRE)--Dock Health, a leading provider of healthcare productivity platforms, today announced it has joined Oracle’s enhanced partner program. For more than 40 years, ...