A solid infrastructure and collaborative communication are the keys to successful supply chain management. When laying the groundwork, business-to-business partnerships that focus on maximizing ...

Here are six common reasons behind the downfall of e-commerce marketing campaigns. Many sellers believe digital marketing tools make developing a successful e-commerce campaign easy. For example, they ...

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...

The Information Commissioner's Office (ICO) has published new guidance on direct marketing using electronic mail and live calls, aimed at providing a more detailed overview of the rules on direct ...

It’s not simply a 2022 marketing buzzword. “Community” is one of the founding use cases of the internet, and one of the most underutilized marketing strategies. For a select few businesses and ...

Marketing plans include market analysis, customer segmentation, promotional strategies and pricing strategies to position a small business and its products and services for maximum competitive ...

The DIFC guidelines provide practical guidance for DIFC-registered entities engaging in electronic direct marketing, including useful “dos” and “don’ts”. What Do DIFC-Registered Entities Need to Know?

There’s no limit to the number of hats you wear as an e-commerce brand owner. Some tasks will be right in your wheelhouse; others will feel completely foreign. In the case you can’t seem to hire ...

KALAMAZOO, Mich.—A first-year student interested in studying electronic business marketing will represent Western Michigan University at a national marketing summit this summer. Alison Schram, of ...

That’s according to Mathias Eriksson, brand and marketing director at Juni, who explored the differences and effectiveness of branding and demand generation at The Drum’s Predictions 2022 Festival, ...