On Thursday, Variety's Entertainment Marketing Summit, presented by Deloitte, brought together the top marketing executives across film, television, video gaming and fashion industries. The ...

Following news that Disney is fully integrating Hulu into Disney+, the company is now streamlining its streaming marketing. Today, in a memo to staff, Alan Bergman and Dana Walden, Disney ...

Ayaz will lead the division, while Ryan adds direct to consumer to her TV portfolio. By Rick Porter Television Business Editor Disney Entertainment is restructuring its marketing division, with ...

Presented by Nexxen, the four hour brunch program featured a series of discussions designed to detail the complexities, challenges and victories of mounting marketing campaigns from idea to execution.

From “Glee” to “The Golden Bachelor,” “Empire” to “The Dropout,” “Arrested Development” to “Abbott Elementary” and “24” to “9-1-1,” Shannon Ryan has played a critical role in the launch of countless ...

For all of the concerns about how TikTok is hurting the entertainment industry with its snackable content that shortens attention spans, it is still an effective channel for entertainment advertising.

As marketing experts prepare for this year’s Variety Entertainment Marketing Summit presented by Deloitte, many are focused on discovering new ways to create authentic relationships with consumers.

With over 25 years of unmatched experience in entertainment marketing, Entertainment Marketing Group (EMG) has established itself as an industry leader known for its creative and comprehensive ...

Following the announcement by Disney CEO Bob Iger last week about the pending full integration of Hulu into Disney+, the company has reorganized — and consolidated — its marketing operation with new ...