The new Google tag is an expansion and rebrand of the existing global site tag. It will require less coding and offer new capabilities. Google has just announced the Google tag – a simple, centralized ...

Google is testing global site tags with automatic collection of user-provided data, which is one of the setup methods for enhanced conversions. Advertisers must select the automatic setup option (it ...

Google Ads is testing a new feature for the global site tag that can be configured to automatically collect user data. Dario Zannoni spotted this and wrote on Twitter "Global Site Tag can now ...

Google announced will set a 1st-party cookie through the global site tag & model conversions in Europe for some GMP users. Here's what you should know. Starting in May, Google Ads will be setting a ...