Ronald McDonald is a clown. Birdie the Early Bird is a bird. The Hamburglar is a burger burglar. Mayor McCheese is the burger-headed mayor of McDonaldland. But what, exactly, is Grimace? On June 6, ...

Grimace has taken over the internet, thanks to viral memes and his birthday purple milkshake. But the backstory of McDonald's mascot is complicated, including changing identities, roles, and ...

With a vibrant purple hue, a meme-able mascot and limited window of availability, McDonald's had all the ingredients to turn its Grimace milkshake into a viral sensation. What the company likely did ...

It seems like every summer we have a new main character energy to embody — for a while, it was hot girls, before that it was all things feral, but this year? It’s all about Grimace, baby. IYDK, the ...

NEW YORK, NEW YORK - NOVEMBER 24: Ronald McDonald (wearing face shield) and Grimace appear in the 94th Annual Macy's Thanksgiving Day Parade¨ on November 24, 2020 in New York City. The World-Famous ...

Grimace is one of McDonald's most recognizable mascots, but he wasn't always a fan favorite. Before the fuzzy purple dude was a benevolent milkshake fiend and friend of Ronald McDonald, he was ...

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