Business are now able to license interactive AI versions of iconic Hasbro characters, thanks to the toymaker's new AI studio.

SE ("tonies"), the globally leading interactive audio platform for children, and Hasbro, a leading games, IP, and toy company ...

Characters like Mr. Potato Head, Optimus Prime and Cobra Commander are among the initial list of Hasbro IP, with the company working with the original voice actors to enable it.

Imagine a world in which you can converse with life-size animatronics of Optimus Prime and Megatron while waiting in line for a theme-park ride, or endlessly choose your own adventure while listening ...

Here's your look at the Hasbro Games Junior Collection announcement trailer for this upcoming video game adaptation of family ...

There’s a ton of Hasbro tentpole IPs that Saber could turn into excellent video games. Hasbro has just confirmed that they’re making a new game with Saber Interactive. Hasbro’s CEO Chris Cocks shared ...

Developed for Tonieplay, tonies' interactive gaming platform, the new titles transform beloved board games into screen-free, story-driven adventures where kids don't just play, they lead. In ...

Warhammer 40,000: Space Marine II developer Saber Interactive is collaborating with Hasbro to produce a AAA video game based on a tentpole IP. Speaking during Hasbro’s latest earnings call overnight, ...

Meet DJ Furby, a wacky, wild, and fun new electronic critter that is joining Hasbro's latest drop of Furby's. These new pals are a snuggly addition to your Furby collection, featuring a bold ...