Header bidding is a technique where publishers offer their ad inventory to many ad exchanges, also called Supply-Side Platforms (or SSPs), simultaneously before making calls to their ad servers. Here ...

What is header bidding? Header bidding is an advanced programmatic advertising technique. Essentially, it lets publishers simultaneously offer ad space out to several supply-side platforms (SSPs). It ...

Everyone is talking about the promise of header bidding, but what does it really mean to the future of publishing and mobile monetization? Header bidding is leveling the playing field by allowing ...

Header bidding - the cases both for and against - has turned out to be one of the key debates in the digital advertising industry in 2016, with key stakeholders in the business drawing lines in the ...

It’s time for some spring cleaning. Publishers that pack their ad servers with hundreds of thousands of line items can go ahead and clear them out. Google Ad Manager is building a connection to Prebid ...

However, the momentum of the technology was disrupted earlier this year by arguably its biggest detractor Google, with its announcement of the full rollout of its answer to header bidding – ...

Header bidding, make way: In the next year, more publishers will switch to server-side header bidding. The solution offers clear advantages – while introducing other disadvantages – with which the ...

When the same publishers that are being crushed by the current ad-tech ecosystem throw out link-baity headlines that Google is going to kill header bidding, it gets attention. It’s important, however, ...

Advertising technology isn’t static. It’s continually evolving and on the move. In ad tech, you can typically count on fairly regular improvements in speed, data and targeting capabilities, reporting, ...

BOULDER, Colo.--(BUSINESS WIRE)--sovrn Holdings, Inc., advocate and partner to independent publishers who represent more than 80,000 websites, is today releasing the Header Suite to give these ...

GroupM’s addressable TV business, Finecast has partnered with technology platforms and broadcasters aiming to make connected TV advertising better, and help advertisers reach bigger audiences through ...

Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. Digital advertising, despite the massive industry built to ...