P&G's rebranding of Herbal Essences has been named among the top five most effective in the 2007 ReBrand 100 Global Awards. The annual awards, organized by ReBrand (rebrand.com), a forum for ...

Procter & Gamble Co. has launched an advertising campaign that encourages pregnant women not to put their passions – or careers – on hold while awaiting the birth of a child. The Cincinnati-based ...

Hair products have to be among the hardest to advertise, with well-established, glossy, hair-flipping tropes that are all too easy to fall into. So Ad Nut appreciates work that finds a different tack ...

Procter and Gamble Co.’s new advertising campaign for Herbal Essences shampoo urges women to embrace change – including when it comes to their hair. Procter & Gamble Co. is urging women to embrace ...

We know, we know. You’re already well aware that to get your healthiest hair ever – the kind of hair that would score you a Herbal Essences ad – you need to stop the heat styling. Your mum probably ...