Holsten Pils is to be packaged in new non-returnable bottles in a move which the brewer says will bring major commercial and environmental benefits... Holsten Pils is to be packaged in new ...

Pils revamp aims to boost flagging lager categoryHolsten (UK) is set to shake-up the struggling premium packaged lager (PPL) category with a major... Pils revamp aims to boost flagging lager category ...

A two-time World Darts Champion admits he would not have won his first world title had he not sunk four bottles Holsten Pilsner before his finals. The retired darts star became the first player to win ...

This is the story of a once-great brand, of a brand that needed to feel great again. It's also the story of how following good planning practice doesn't guarantee great work or distinctive media. And ...

Saatchi & Saatchi has created its first above-the-line campaign for Holsten Pils since winning the account in July 2004. The &£1m press and poster campaign will feature the strapline ‘The Bottle ...

Sonoo Singh’s article on Holsten Pils (MW January 29) raised an interesting point: is a high-profile ad campaign enough to retain consumer loyalty and ensure that a brand keeps pace with its rivals?

Holsten is forging ahead with its advertising plans as its new owner Carlsberg continues to plot the brand’s future in the UK. A fresh push behind the German beer kicks off today as part of a £12m ...

Those Holsten Pils adverts in the 80s? They pretty much paid for my house! Griff Rhys Jones is a comedian, actor, writer and TV presenter whose long career has earned him a place as one of Britain's ...

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