When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Burberry / YouTube Perfume ads are not like other ads. It is uniquely difficult to ...

"We considered that Beyonce's body movements and the camera's prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable ...

The scents of the season have been rapidly releasing, and Queen Bey herself just unveiled the latest one. Beyoncé, who is currently on her Formation World Tour, announced a new perfume today called ...

Who says perfume ads have to be tame and elegant? We’ve never seen a perfume ad quite like this. Spike Jonze lent his directing chops to French luxury brand Kenzo for its perfume, KENZO World. And the ...

How do you visually sell a smell? Show the things (flowers, the ocean) the smell smells like? Show people enjoying the smell? Create a story that evoked the spirit of the smell? Like maybe a pretty ...