Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s competitive market, companies must rethink how they connect with customers.

For decades, marketers have segmented their target customers to get a read on who will buy a product or service. But if your firm is still doing traditional segmentation using demographic details or ...

Dividing or segmenting a market is key for any marketer. By knowing the different types of potential customers we have we can ...

When companies segment their markets they need to decide which segment they should target first. This video covers how firms judge segment attractiveness. Copyright Mark Wolters 2019 Filmed in Paris, ...