"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." You may know Il Makiage for its viral shade matching ads or its try-before-you-buy option. But my first ...

After all its viral videos on social media, I knew I had to try Il Makiage foundation for myself to see if it lived up to its ...

Il Makiage launched at the height of the Instagram makeup era in 2018. Fast forward to 2025, and the brand is still hyped for its hero products. One of its bestsellers is the viral woke up like this ...

All products featured on Glamour are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. The Il Makiage ...

Even if you're yet to try out Il Makiage for yourself, if you've spent any time on beauty TikTok or Instagram you've probably heard about one of their products from one of the many times they've gone ...

Remember the last time you went into a store to buy makeup? I don’t. It’s clear we’ve learned to shop via our phones, but while it might be easy to add a favourite lipstick or trusted eye palette ...

Il Makiage, a beauty brand that’s inescapable on social media, figured out how to help customers match skin tone online. Now its parent company, Oddity, is acquiring an AI-focused biotech firm to take ...

Finding a decent foundation is the Holy Grail of beauty that many makeup-wearers can only dream of. Even if you find something that just kind-of-works for you, chances are you'll stick with it instead ...