During Durga Puja, Parle-G launched a campaign celebrating Bengal’s artistic heritage, reinforcing its philosophy of empathy, ...

This case study dives into Swiggy’s ‘Bhog Elo Char Chakay’ campaign, bringing a mobile Durga Puja pandal to Kolkata’s streets, serving bhog to over 400 street dogs.

Brand case studies are a powerful method to record marketing history. Practitioners of marketing can gain practical insights into consumer behaviour, market dynamics and brand strategy. New case ...

A YouGov study for Rukam Capital reveals a rising preference among Indian consumers for local and small business brands, driven by accessibility, authentic value, and relatable stories. The study ...

As India’s hospitality sector recovers after the pandemic, Clarion Hotels, the upscale brand of Choice Hotels International, ...

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