When did John Lewis’s Christmas advert start to feel like a festive tradition? Maybe it was in 2010, when Ellie Goulding covered Elton John’s “Your Song” and her voice was in everyone’s heads until ...

John Lewis has divided fans with its “unexpected” Christmas advert about a young boy called Alfie and his mischievous plant Snapper. A staple of the festive season, the British retailer’s annual ...

When did John Lewis’s Christmas advert start to feel like a national institution? Perhaps it was in 2010, when Ellie Goulding covered Elton John’s “Your Song” and her voice was in everyone’s heads ...

For many of us, a new John Lewis advert is as big a part of our annual festive traditions as grimacing through a gingerbread latte, snuggling up to a one-star Netflix original and making small-talk ...