Much of K-Swiss’ heritage is rooted in tennis. And to start a new decade, the brand is ensuring it remains a player in the sport by signing a pair of rising stars: Ajla Tomljanovic and Cameron Norrie.

How does a once-hot brand win over new customers after losing its way? In the competitive athletic marketplace, for K-Swiss president Barney Waters, the answer is by returning to the company’s roots.

Even at 40, Venus Williams still serves up aces on the court all while managing two businesses. The seven-time Grand Slam champion is continuing to stretch the limits with her apparel company Eleven.

K-SWISS is stepping up its game with the release of its most innovative performance shoe to date: the K-Frame Speed Rublo. The American tennis brand worked in collaboration with ATP World No. 15 ...

Venus Williams celebrates after winning match point against Kirsten Flipkens of Belgium during day one of the 2021 Australian Open. (Photo by Mark Metcalfe/Getty Images) “EleVen by Venus is excited to ...

The world of esports continues to be one of the fastest-growing sectors in the sports world and it is about to become the most comfortable too. K-Swiss just launched a pair of sneakers designed ...