Pastel isn’t just for “girly girls” in today’s fashion world. You’ll find this saccharine palette present nearly everywhere – in beauty brands, spring and summer collections, and even household items.

My Melody is getting another stylish headset from Razer, with these high-end gaming accessories adding a sense of kawaii to ...

The new iPhone 12 Mini is the most compact of the latest iPhones, and with such a small size, it already puts off some cute vibes. It's easy to deck out your phone to match your aesthetic because ...

The gamer girl, otherwise referred to as the kawaii gamer or pastel e-girl, is a familiar sight in the world of video games. Neon pinks decorate the wall behind her, as she types on her ...

Japan’s kawaii culture is more than cute—it’s a global movement reshaping fashion, branding, and emotional connection.

Tailoring your home screen to fit a theme or your own aesthetic is a fun way to personalize your phone. And the ability to customize your display to your heart's desire has given tech-lovers a range ...

Lifelong friends and Evanston residents Theresa O’Connor and Skye Robinson adopted two rescue cats at the end of August 2020. They co-founded their small business Sesame Cafe on Etsy two months later, ...

If Tokyo conjures images of hyper-colored, maximalist Hello Kitty and pastel neon cafes, there’s artist Sebastian Masuda to thank. Masuda is behind Kawaii Monster Cafe, a Tokyo tourist destination ...