Dominique Pariso is a writer at the Strategist who covers a wide array of categories including office goods, sex toys, and home-bar essentials. She is also a writer for “The Approval Matrix.” ...

Ashley Coiffard, who co-owns L’Appartement 4F, stays busy with long walks, staff meetings and FaceTime with friends. Ashley Coiffard, the co-owner of L’Appartement 4F, has used her social media skills ...

Luke Fortney is a journalist based in New York City. He most recently worked as a reporter for Eater, where covered restaurants and food trends for nearly five years. Brooklyn’s popular French bakery ...

Viral bakery L’Appartement 4F announced on Instagram earlier today that their new West Village location will officially open to the public on February 1. Given clues left on social media, we still ...

It’s been a journey for L’Appartement 4F. The bakery started as an apartment-based, pandemic-era business, eventually turning ...

Emma Orlow is a former editor and reporter for the Northeast region at Eater, who focused primarily on New York City, where she was born and raised. She covered restaurants, bars, pop-ups, and the ...

In New York City, brunch is an occasion in and of itself, an excuse to dress up (or down) and forget the week’s qualms of the corporate world. Hailing from the birthplace of brunch, is the lifestyle ...

Each morning, the bakery L’Appartement 4F opens at 8 a.m., but when I arrived just after 7:45 on a recent weekday, I was already 15th in line. There were women in yoga pants and white-haired men in ...