The toy company said that the SMART Play system encourages social play among kids, with interactive elements that respond to player movements and builds. Julia Goldin, LEGO's chief product and marketing officer, emphasized that this innovation marks a significant evolution in LEGO's history.

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart technology to your Lego builds, thanks to a new smart brick. It's not just a lone brick,

Lego will soon release the first wave of its new interactive SMART Play sets, starting with three Star Wars sets that launch on 1 March 2026.

It is that time once again as new minifigures have arrived from LEGO as they announce Series 24 of their mystery bling bag line. Twelve new characters are on the way to help improve your LEGO City or other sets out there. Each figure is packed with its own ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's new Smart Play system that features electronics-packed bricks and minifigures for more

The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a TIE Figher set, as well as a Throne Room Duel set featuring Luke Skywalker and Darth Vader battling in front of a cackling Palpatine. Those twin lightsaber duel tags sure are going to be a whole lot of fun to play with.

Don’t bother putting Lego’s new minifigure collection on your holiday wish list because it’s not slated to hit stores until January 1, but Lego does make up for that unfortunate timing with an excellent roundup of weird and wonderful new figures ...