Lego designed its new interactive Smart Brick
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New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with Star Wars sets this spring.
LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 years.
Lego has unveiled new high-tech “smart bricks” it says will bring its classic toys to life with lights, sound and interactive movement. But one expert on early learning says the innovation may lessen the potential for imagination that makes Lego a good toy for children’s development.
Lego’s new Smart Brick launched at CES, adding light, sound, and sensors to classic sets—without screens—starting with Star Wars.
The Lego Group confirmed major changes since 1978 with its latest announcement of intelligent bricks marking a new era of interactive play.