Levii's? Is that a knock-off of the world's most famous brand of jeans? While it might look like a logo you would find on a counterfeit item, this is the genuine article. The brand's official Levi's ...

Designers and corporate lawyers aren’t exactly known for seeing eye to eye, especially when it comes to trademark symbols. What a designer might think of as an unnecessary besmirchment of a beautiful ...

LEVI’S is renowned for its blue denim jeans and the clothing company’s logo is recognizable all over the world. The iconic batwing was designed by Walter Landor in 1967 and has been used in the ...

Logo Life, a new book by Ron van der Vlugt, compiles the stories behind 100 notable logos. Here’s a taste. Just how much a few of the logos have changed will surprise you. Apple’s, for instance, began ...