We have been trained so well to associate the light bulb with insight and creative thinking that simply sitting under one can inspire, well, insight and creative thinking. That’s the conclusion ...

“Insight has been studied for decades; it is still a very mysterious phenomenon,” Slepian said. The researchers first wanted to see if light bulbs actually were unconsciously linked to enlightenment ...

An illuminated light bulb is the universal symbol for having an idea. Anyone who has read the comics, or noticed the icon for an ideas blog (see right side of screen), is well aware of that. But can ...

Our brains are our most valuable assets, so figuring out how to optimise them is paramount to achieving financial, career and relationship success. In essence, we want to generate strong 'light bulb ...