Titleist has released a revamped AVX golf ball for 2026 with the goal of increasing short-game spin around the greens while ...

Titleist's low-launch, soft-feel specialty ball just got a sweet new update. Titleist's AVX is quite a unique proposition in ...

With the launch of the new Tour Soft, Titleist is hinting that the gap between Tour Soft and what are generally considered ...

Titleist's new AVX golf ball has a softer cover for more spin around the green and a new core for longer, low spin tee shots.

Tour Edge adds a Hot Launch golf ball aimed at higher launch, low spin and soft feel at an accessible price point.

With a focus on offering more of what golfers want, Titleist is bringing more short-game spin to the new AVX golf ball.

The golf ball aisle at your local shop likely has myriad options from which to choose. Boxes lined up in neat rows, flashy logos promising distance, feel, control and tour-level performance. For the ...

The vector ratings for the Golf Ball Hot List encompass five distinct areas based on tester performance assessments. Here is a guide to the five vector ratings: Feel: This vector scale reflects a 1 to ...