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With over 100 bottles of perfume to my name, smelling good is a task I take very seriously. However, dropping a couple of hundred dollars on a trendy new fragrance is something I do not take lightly.

Forbes contributors publish independent expert analyses and insights. Behavioral science expert on society, culture and consumption. In the evolving world of fragrances, a quiet revolution is underway ...

EPC, the Experimental Perfume Club mentioned earlier, offers discovery sets, ready-made fragrances and creation sets. Their unique collection of fine fragrances can be worn alone or blended to create ...

Businesswoman, woman empowerment advocate Ada Panday has created something enduring with her brand Ataratma, a luxury fragrance house inspired by ancient wisdom yet customized for modern-day use.