There are a lot of brands that boast about their American heritage, even if they’re only a few decades old. Then there’s Stetson. The quintessential Western brand was founded in 1865 by John B.

Note: This story has been updated to correct G. Henry Stetson's role with the John B. Stetson Company following his father's death, and the company that manufactures Stetson hats. DELAND − Long before ...

Forbes contributors publish independent expert analyses and insights. I am a NYC-based journalist covering the luxury and fashion industry. To mark the milestone, the brand has penned its first book ...

Stetson Hats are a strong, historic, U.S.-born brand that has been worn by cowboys, U.S. Army Calvary members, movie stars and pioneers in the American West. John B. Stetson founded the company in ...

Looking at a Stetson hat, it’s impossible to not think of the West. The very silhouette of the brand’s archetypal cowboy hat calls to mind the region’s rugged topography, its crown pinched and creased ...

One of the great aphorisms of all time is that which describes the affectations of an upward climber (and maybe George Santos): all hat and no cattle. While this column won't help with the cattle, it ...

Beyoncé, Jeff Bezos, Barbie and Ken and the characters on “Yellowstone” all have one thing in common: In the past few years, they’ve worn Stetson cowboy hats. Once considered a niche accessory, cowboy ...

Beyoncé stepped out to the 2024 to the Grammys in western style. For her first public appearance of 2024, the mega-star touched down on music’s biggest night to support husband Jay-Z, who was honored ...

HOUSTON — Stetson®, the iconic western-inspired headwear brand, is teaming up with CLC, the nation’s leading collegiate brand licensing agency, to launch a new line of officially licensed hats for ...

Now Johnson's iconic hat has come home to the late president’s alma mater, Texas State University. Kevin Moomaw, a longtime Texas political consultant, has donated to the university a Stetson Open ...

COLLEGE STATION, Texas (KBTX) - Legendary hat company Stetson is partnering with Texas A&M University to offer A&M-branded merchandise. The partnership launches this Saturday at the Aggies’ football ...