As a student at Florida State University, Andie Nichols obtained a degree in marketing and business administration/management. She minored in chemistry and found ...

Manufacturing is a uniquely intricate and interconnected ecosystem. It’s a network of supplier and partner relationships that come together to deliver the components, technologies and completed goods ...

B2B manufacturers that had been slow to adopt content marketing tactics have finally climbed onboard, according to a new report from the Content Marketing Institute. “Many manufacturing executives are ...

Here’s what it looks like when your marketing team is writing checks your operations can’t cash: The perfect lead from a Fortune 500 manufacturer lands in your CRM at 9:47 AM. They downloaded your ...

Traditional trade shows are a significant aspect of manufacturing technology. Operators and managers, executives and engineers, and other manufacturing tech professionals fill conference and ...