You may be a free spirit, but you probably wouldn't jump in your car and embark on a cross-country road trip without planning - planning your route, the stops along the way, where you'll stay, and ...

Your marketing plan states your overall objectives when it comes to target demographic, pricing and ultimately promotion. The promotional plan is part of the marketing plan. In fact, your marketing ...

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James Chen, CMT is an expert trader, investment adviser, and global market strategist. Eric's career includes extensive work in both public and corporate accounting with responsibilities such as ...

Reaching the right customers could be the difference between a thriving business and a failed venture – and it all starts with a business marketing plan. An effective marketing plan is a blueprint for ...

Forbes contributors publish independent expert analyses and insights. Rhett Buttle covers the intersection of the private and public sector. If you are planning to open your own small business, the ...

You will find that a lot of guides to writing a marketing plan are heavily laden with marketing jargon; buzzwords that may sound impressive, but upon closer inspection mean very little. This guide ...

Most entrepreneurs and managers are familiar with the importance of a business plan, which provides a holistic view of the entire organization and how it will operate and grow. It’s a prerequisite ...

If you’re planning to revamp or create a marketing plan for your business, keep reading for the five steps you need to make it happen. Opinions expressed by Entrepreneur contributors are their own.

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