To develop a strong marketing strategy, businesses need to understand their industry, their customers and the demands of both. Businesses also need to understand how their business and services fit ...

You have a copy of "Guerilla Marketing" on your shelf, and you know that military brass aren't the only ones that engage in the principle of maneuver and the principle of offensive; so do marketers.

To make a small business successful, an owner needs to have a thorough understanding of the status of their companies, its growth potential and the pitfalls it might face in the future. One framework ...