Mattel is back and continuing to celebrate Jurassic Park's 30th anniversary with another Hammond Collection release. Dr. Wu and Mr. DNA have finally arrived for the first time with a new special ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Mattel delivered new evidence in its second-quarter ...

Last week, President Donald Trump advised Americans that his trade war could result in children’s dolls costing “a couple bucks more.” That, at least, seems to have come to fruition. Mattel, the toy ...

Beloved Purple Dinosaur Returns with Self-Love Initiative, Including Original Programming and Parent Companion Guide for Fostering Healthy Self-Image in Young Children EL SEGUNDO, Calif.--(BUSINESS ...

Mattel has reclaimed highly coveted rights to create action figures and collectibles based on DC characters such as Batman and Superman starting in the second half of 2026. “It’s a huge deal. You’re ...

If you need any toys for the holidays, now might be the best time to shop. Mattel, the giant behind beloved brands like Barbie, Hot Wheels, Fisher-Price, American Girl and many more, announced during ...

Mattel has introduced a brand-new Fisher-Price Barney toy line, inspired by the return of the purple dinosaur in the new animated series Barney’s World. The toy line spans plush, role-play items and ...