New asset and channel reporting improvements are rolling out to Google Ads Performance Max. This update should make it easier to optimize budgets, identify underperforming elements, and maximize ROI ...

Google is rolling out a trio of updates to Performance Max, aimed at giving advertisers more control and optimization power across campaigns. Here’s what’s new. Sharper targeting tools. Campaign-level ...

When Google first announced the existence of Performance Max back in 2020, to say I was skeptical of this ad unit would’ve been an understatement. When it rolled out to everyone in 2021, I described ...