When McDonald’s launched a brief food safety ad at the end of 2024, it raised eyebrows in an industry that typically avoids such topics — especially after an E. coli outbreak tied to Quarter Pounders ...

Every year, like clockwork, the internet erupts. Social media feeds flood with grainy photos of sauce-slathered sandwiches.

A viral video has sparked a fresh wave of scrutiny over the way fast food giants like McDonald’s market their menu items, with one advertising expert revealing a subtle yet powerful tactic that could ...

Generative AI in advertising is stirring controversy, as seen in recent McDonald's and Coca-Cola campaigns that sparked ...

The backlash highlights a growing cultural divide, those fascinated by AI's creative potential and those who view its rapid ...

McDonald’s is bringing back Uncle O’Grimacey for the first time in decades to herald the return of the seasonal Shamrock Shake, per details shared with Marketing Dive. In social media videos, purple ...

Following a recent E. coli outbreak, McDonald’s is launching a $100 million marketing campaign and providing more than $60 million in support to franchisees in affected states, according to Jordan ...

Industry watchers speculating on the next phase of McDonald’s USA’s marketing after the retirement of chief marketing officer Neil Golden do not foresee a radical shift in messaging but nonetheless ...

A disgruntled McDonald’s customer accused the chain of misleading its customers. Mr. Jon Lee (@mrjonlee420) posted a viral TikTok of him arguing with a worker of the chain over orange juice. His brief ...

The AI-generated “It’s the Most Terrible Time of the Year” ad from McDonald’s Netherlands has gotten criticism stateside.