Identifying what processes are working and what isn’t in this brave new world of digital marketing starts with a solid taxonomy specific to mobile devices. The pace of change has brought about huge ...

Mobile marketing is changing the way businesses connect with their customers. With more people using their phones for everything from shopping to socializing, it’s crucial to have a solid plan in ...

In an age when consumers spend more time on mobile than any other form of media, mobile marketing strategy is playing an increasingly important role in retailers’ overall plans. This is especially ...

Consumers spend more time consuming content on their mobile devices than any other type of media, according to a study from eMarketer. And mobile app usage has ballooned during the pandemic. In light ...

Mobile technology is here to stay. Projections show that mobile Internet use will surpass traditional desktop use in 2014. More than 25 percent of Internet users in the U.S. already say they are ...

Mobile is not just for email anymore. That is evident to any marketer who has spent time around teens, at a mall or at a sporting event. Mobile is everywhere and it is reshaping how people interact ...

Retargeting is a critical component of any mobile marketing strategy in 2022, especially in an extremely crowded marketplace where everyone is competing for user attention. A solid retargeting ...

Mobile marketing strategists, software developers, and mobile-savvy ad agency execs Tuesday debated best practices, methods and scope of the emerging wireless advertising sector and concluded that ...

There are many statistics talking about the continuing explosion of mobile as a marketing channel – and although consumer campaigns tend to get a bigger profile, B2B businesses can and should be aware ...

Your brand is a global brand, whether you know it or not. Through the proliferation of mobile devices and the apps that are on them, people around the world have on-demand access to your brand. No ...

Opinions expressed by Entrepreneur contributors are their own. The amount of ads, offers and promotions that people experience throughout the holiday season is reminiscent of what a person would ...

Pitney Bowes is a $6.3 billion mailstream technology firm specializing in mail, documents and packages. It is using mobile to drive traffic to its booth at trade shows and events -- a goal for all ...