Red Bull expands its permanent lineup, signaling continued demand for innovative, flavor-forward energy drinks.

Energy drinks are aggressively marketed as quick fixes for fatigue, promising an instant surge in concentration, endurance, and alertness. This makes them a popular choice for students, athletes, and ...

Athletes are always looking for the latest, greatest ways to help them boost their performance. Is taurine the way to that? Some medical studies have found taurine, an amino acid, to help with ...

While the category is gaining market share with fresh flavors and ideas, competition from other beverages is cutting into ...

South Africans, rich and poor, young and old, are gobbling energy drinks for a quick boost. But are these drinks actually safe?