Highlight culture is an essential part of being an NBA fan — and even more essential for the league to grow the game.

The NBA may be a "highlights league," according to Adam Silver, but how much will it cost to watch your favorite team and ...

He said that people who can't keep up with the rising costs of subscriptions can consume highlights via social media.

NBA Commissioner Adam Silver explains his soundbite about highlights being free amid concerns about the league's growing streaming presence ...

NBA commissioner Adam Silver revealed an incentive to rising streaming costs ahead of the 2025-26 campaign.

The NBA can get more media value out of the new NBC broadcast deal by showing the league is more than just a highlight reel.

As the Thunder embrace being the experimental Guinea pig, Sam Presti hopes NBC's crew — filled with former NBA players and ...

Late last week, NBA Commissioner Adam Silver inadvertently went viral on social media with a passing comment that quickly got ...

NBA executive Adam Silver is again at the center of criticism. Recently, the Los Angeles Clippers’ financial scandal made a heated wave in the basketball world. However, Silver made an absurd take ...

Madison Square Garden often overshadows the Brooklyn Nets' playing venue, but the fans, the Nets' players, and the overall ...

Adam Silver stirred up some controversy when speaking about how fans will watch NBA games in the upcoming 2025-26 season. He spoke about the issue of fans paying for multiple streaming services.

LeBron James continues to scale new heights when it comes to his longevity. He already holds the NBA records for the most All ...