The sneaker maker opened a distribution center in Salt Lake City this month that will eventually handle all West Coast ...

Cooper Flagg will begin his NBA career with his first exclusive sneaker design through New Balance. The company unveiled the ...

One month after opening its flagship in NYC’s Flatiron neighborhood, New Balance has landed in SoHo with a new store. Located ...

New Balance, a brand long known for running shoes, is planting a flag in basketball tonight. That’s when 18-year-old Cooper Flagg is expected to be the top pick in the NBA Draft. The 6-foot-9 forward ...