Apple will directly sell advertising inventory on its Apple News platform and move away from its reliance on third-party vendors. The shift in business strategy, reported by Axios, signals the tech ...

Studies show that "news junkies" are a valuable demographic for advertisers, demonstrating higher purchase intent and brand trust. Brand safety concerns, often based on outdated blocklists, are ...

Apple has begun selling its own advertising inventory for Apple News for the first time, Axios reported. Previously, the tech giant was relying on third-party vendors to sell ads within its News ...

A generation ago, legal notices generated 5 to 10% of revenue for local newspapers, according to the National Newspaper Association. As the Village is preparing to end placing legal ads, it’s been ...

Democrats are going old school for their latest advertising play in battleground states. The Democratic National Committee ran full-page print newspaper ads Wednesday that show former President Donald ...

Sam Richardson is director of executive engagement at cloud communications firm Twilio. At the Super Bowl this weekend, brands found themselves in a high-stakes showdown to capture audiences’ ...

OTTAWA — Taiwan’s ambassador to Canada has dismissed a series of full-page newspaper ads taken out by the Chinese Embassy as little more than sabre-rattling over the communist regime’s claims over the ...

Apple will directly sell advertising inventory on its Apple News platform and move away from its reliance on third-party vendors. The shift in business strategy, reported by Axios, signals the tech ...