The new Nike Phantom Luna is a women's-led soccer cleat design ahead of the Women's World Cup. With the Women's World Cup coming again in July, Nike wanted to ensure it grew the women's-led stable of ...

In recent weeks, the surge in attention toward women's sports has been electrifying. The groundbreaking 2024 NCAA Women’s National Championship game shattered glass ceilings and TV records and led to ...

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Nike CEO Elliot Hill is on a mission to get Nike back on track. His latest recruit? Kim Kardashian. On 18 February, Nike announced the launch of a collaborative sub-brand with Kardashian’s Skims, ...

Nike has long championed transgender athletes, but the sportswear giant is being challenged to stand up for single-sex female sports on XX Day, a day celebrating biological women. Jennifer Sey, CEO ...