The success of the Omega x Swatch MoonSwatch is undeniable. Its release in March 2022 led to a mass frenzy of people trying to buy the inexpensive hybrid watch. New releases of the chronograph ...

Update: Earlier on in the month, OMEGA had announced its partnership with Sotheby’s, where the auction house will offer 11 complete sets of MoonSwatch Mission to Moonshine Gold watches up for sale.

Looking to buy one of Swatch's iconic MoonSwatches but don't know where to start? We've ranked the very best models available ...

For more insider watch coverage, get Box + Papers, GQ's newsletter devoted to the watch world, sent to your inbox every Thursday. Sign up here. When I think of the Omega x Swatch MoonSwatch, the first ...

Yesterday, OMEGA and Swatch released a Strawberry Moon iteration of their “Misson to Moonshine Gold” MoonSwatch collaboration. If its name is any indication of its appearance, it’s safe to say that ...

Looking to follow up on the staggering success of its Omega MoonSwatch collaboration, Swatch Group has announced its next in-house mashup, the Swatch x Blancpain Scuba Fifty Fathoms, or "Scuba Fifty,” ...

In their own special ways, all of these watches shifted the goalposts within the wild and wonderful world of horology. From Omega's first watch-on-the-moon Speedmaster to the turquoise-hot Patek ...

A-list actors and athletes aren't known for wearing affordable watches. That's particularly the case with footballers, who usually opt for the flashiest, bulkiest and most outrageously expensive ...