Before getting into the more detailed elements of a local PPC (pay-per-click) account and why it is important, you need to know what a local PPC account is. This type of PPC account targets customers ...

If you focus on filtering audiences when that isn’t the solution, you will strangle your marketing funnel and the account will suffer a slow, painful death. Here's how to avoid that. In these words ...

As brands expand into new international markets, the challenge of running successful PPC campaigns becomes increasingly complex. Navigating the differences in culture, language, consumer behavior, and ...

Voice search is reshaping how people search online. Two years ago, one of my agency's clients noticed that their mobile traffic was climbing, but their conversion rates weren't. Digging deeper, we ...

Economic instability seems to be a fact of life nowadays. Large shifts in supply chains, along with stock market volatility, can be scary for advertisers. It’s hard to contemplate spending money on ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

Learn the factors that are more important than ever to optimize for automated PPC. As PPC management becomes more automated, there are some tricks for setting your campaigns apart from everyone else ...

PPC advertising and SEO drive shoppers to digital stores, but if clicks slow, so does business. Google Insights, a free tool that details search data, can help online retailers improve PPC advertising ...

For many of us, social media is a mysterious and ever-changing corner of the internet. Networks rise and fall at rapid rates, but one always seems to stay at the forefront of our minds. It’s clear ...

Traditional keyword strategies and ranking tactics are losing ground to a more dynamic approach in which optimizing for search now means optimizing for every platform and user interaction. This ...

Jennifer Slegg believes optimizing campaigns too frequently could have a negative effect. For instance, optimizing a campaign that only has five clicks won't provide the kind of data required to make ...

Choosing between PPC and SEO is crucial for any marketing campaign’s success. This article explores the pros and cons of each to help you make an informed decision. The two main methods that are ...